The Road To Nowhere
“I was looking back on my life
And all the things I've done to me
I'm still looking for the answers
I'm still searching for the key
The wreckage of my past keeps haunting me
It just won't leave me alone
I still find it all a mystery
Could it be a dream?
The road to nowhere leads to me
Through all the happiness and sorrow
I guess I'd do it all again
Live for today and not tomorrow
It's still the road that never ends”
- Ozzy Osbourne, The Road To Nowhere
The late great Ozzy Osbourne belted out an epic and heartfelt ballad in the 1990s entitled the Road To Nowhere. Featured on his 1991 album, No More Tears, the song is a reflection on Ozzy’s life and the mistakes he’s made along the way. He sets a path forward of not looking back and living each day for today, and not tomorrow. Ozzy’s passing had this author reflecting on his own journey, and how that journey in business and in life is never guaranteed to last another day.
What in the world does this post have to do with Content Marketing? Reflection. If we’re not reflecting on where we’ve been, we’re never going to know where to go in the future, let alone today. What’s worked? What hasn’t? Where are we getting the love of our audience? Where are we not? What content has resonated with people, what has completely bombed? Being a reflective marketer helps to ensure that we’re not simply taking the road to nowhere, we’re taking the road that God willing, leads to success. Success can be more customers, more trust, more relationships, more followers, more interactions, or more shares, or however you wish to define it. The key, always be reflecting, always be willing to change course. Always be willing to try something new and different from everyone else is doing.
If you need a hand along the way, please reach out. We’ve helped hundreds of organizations find their marketing path forward and would love to be a part of your journey.
Rest easy Ozzy, your music and life made a huge impact on our world.