Build Trust. Always.
If your digital marketing agency is churning out content like it's going out of style to achieve higher SEO rankings, have you taken the time to actually read it? Do you think your target customers have either?
Churning, burning, and throwing out keyword heavy word salad is not going to do anything to increase your odds of getting new clients, in fact, it is probably hurting your brand more than it is helping it.
A solid content marketing and SEO strategy is about delivering value. It's about building trust through creating high quality content that humanizes your brand and ALWAYS makes your target customer the hero of the story. It's about getting your content talked about, shared, and engaged with. That trust leads to brand building, sales, referrals, and growth.
More Freshly Brewed Content Marketing Goodness From Coffee Bean
In a world where everyone is a content creator, how do you prove you’re the real deal? The answer is simple: you become the ultimate expert/thought leader in your industry. A podcast provides the perfect platform to do just that.