Getting To Know Yourself
Ever feel like you're staring at a blank page, a blank screen, or a blank content calendar, wondering where to even begin?
Hello content connoisseurs and marketing mavens!
Ever feel like you're staring at a blank page, a blank screen, or a blank content calendar, wondering where to even begin your content marketing journey? It’s a bit like waking up and smelling the delicious aroma of freshly brewed coffee, but having no idea what kind of cup you're holding. Is it a strong dark roast for a late-night push, or a light, aromatic brew for a leisurely morning? Without knowing what you're trying to achieve, you can't possibly pick the right beans.
The same goes for your organization and its content marketing strategy. Too many companies jump straight into the "what"—what blog post to write, what video to create, what social media trend to chase. They focus on the product, the features, the services. But that's putting the cart before the horse, or in our case, the coffee mug before the beans. Before you create a single piece of content, you need to understand your "why." Why do you exist? Why does your brand matter? What impact are you trying to make on the world and for your customers? This "why" isn't a simple mission statement; it's the core belief that drives every decision, every story, and every interaction. It's the unique flavor of your brand that makes it irresistibly delicious to your audience.
Once you’ve steeped in your "why," your content strategy will start to materialize. Your purpose becomes your compass, guiding every piece of delicious content you create. It helps you tell stories that resonate, not just sell. It’s the difference between a company that just sells coffee and one that believes in fostering community and connection over a great cup of coffee. Your audience won't just buy what you're selling; they'll buy into WHY you're selling it. This is how you build a loyal following and a brand that lasts. So, before you pour your marketing efforts into the "what," take the time to brew a strong, clear, and authentic "why." Your brand's why will be the star of your content marketing journey.
Need a hand with your Content Marketing Strategy? Need someone to help guide your brand to get to your why? We’ve got you. Click that shiny button below and we’ll be there with bells on.
More Freshly Brewed Delicious Content
Ever feel like you're staring at a blank page, a blank screen, or a blank content calendar, wondering where to even begin?